Author: admin

[vc_row][vc_column][vc_column_text]Google has introduced the ability for AdWords advertisers to target known customers by phone numbers and mailing addresses.

This is made possible through AdWords’ Customer Match targeting which, until now, only allowed advertisers to target customers by email address.

Customer Match will target customers based on information provided in their Google account, which means they will have to be logged in before being accurately targeted.

When a match is found, AdWords will add the Google account to an advertiser’s Customer Match audience. Customer Match audiences can be targeted with ads across all Google properties.

Google explains how the process works in Help Center article:

”After you’ve uploaded your list of email addresses and/or phone numbers, AdWords will compare each hashed string on your list with the hashed string or email address or phone number of Google accounts. If there’s a match, we add the corresponding Google account to your Customer Match audience.”

This new feature may prove to be particularly effective for businesses that have a large database of customer phone numbers and mailing addresses, but do not have access to customer email address information.

Lists of phone numbers and mailing addresses can be uploaded via the Audience Manager in the new AdWords experience. The Audience Manager can be found in the Shared Library.[/vc_column_text][vc_single_image image=”731″ img_size=”full” css_animation=”appear”][vc_column_text]When matched customers are added to an audience list, the information can also be used to target similar audiences.

Source: www.searchenginejournal.com[/vc_column_text][/vc_column][/vc_row]

[vc_row][vc_column][vc_column_text]Everyone needs social media growth, but few are able to crack it and grow out of it. Here’s how to get more followers and better engagement.

FOCUS ON QUALITY ENGAGEMENT

With the launch of Instagram’s new algorithm, it has become crucial for accounts to focus on their engagement. Under the new algorithm, content with poor engagement is shown less frequently. If your content is not engaging, it is not doing its job and you need to change something.

LISTEN FOR FEEDBACK

As you start testing content ideas, listen to your audience and pay attention to the comments on each post. Making personal touches, especially in the beginning, can help you gain solid growth traction.

Taking time to like and reply to comments shows people that their engagement matters to you. Now, next time you post content, they are more likely to engage with your account again. Take the time to build a strong relationship with your followers because their engagement will cause more people to be exposed to it, and this can lead to a snowball effect in terms of growth.

STAY SPECIFIC TO YOUR BRAND

One should know what content styles and Instagram posts his company’s audience wants to see, and which ones will get the best engagement. Unless you truly know your audience, you will never find success in any aspect of your business.

IDENTIFY PRIME POSTING TIMES

Statistically, there are peak times when more Instagram users are online than others. Posting during these times leads to better engagement, since more people will immediately see your post. Savvy people recognize these engagement prime times by testing relentlessly; helping their posts hit the mark every time.
Begin experimenting with different posting times until you start to see a pattern emerge, identifying your content prime times.

ALWAYS THINK OF YOUR FOLLOWERS

Brands should never post content that their audience might not like. Doing so will push away followers and waste all the time and money it took to attract them in the first place.

BE CONSISTENT

At the end of the day, Instagram growth requires content to be posted on a regular schedule and at optimal times for engagement. The competition on Instagram is at an all-time high, and there is no sign of it slowing down. If you aren’t consistent with your posting, don’t expect much growth.[/vc_column_text][/vc_column][/vc_row]

[vc_row][vc_column][vc_column_text]Here are eight web development trends that should have the largest overall impact on the industry in 2018:

Improved Online Support

Being connected to users is more important than ever. Chatbots, those computer programs which have conversations with us either via text or auditory method, allow a website to have a 24/7 contact point without maintaining a 24-hour customer service department.

Progressive Web Apps

A  recent study about mobile usage found that mobile apps account for 89% of total mobile media time. It makes sense then that utilizing a similar format to mobile apps would be well-received by target audiences. Progressive web apps are web applications that can appear to users like a mobile application but are truly web pages or websites. They take advantage of the host of features on web browsers but deliver an app-like user experience. There are numerous advantages to this technology such as the ability to work offline, near-instant loading (as much of the information is stored in the cache), reliability and the ability to receive push notifications. They can be built in less time, work for any user and are generally easier to deploy and maintain, all of which are beneficial to developers and consumers alike.

Push Notification With Websites

One of the most powerful tools that a mobile app has is push notifications. The ability to send direct information to a user who provides value has proven to be extremely popular with everything from traffic changes, sports scores or notifications about sales. This type of communication works on websites as well once a user enables push notifications. The benefits are higher engagement without the additional cost of creating a mobile app to replace a website.

Single-Page Websites

The single-page website trend found its footing this year and should continue to become more common. This design is one long webpage. Navigation is based on scrolling or using links that jump up or down the page to that particular section.

The biggest advantage of this type of website is simplicity. There is no complex navigation or deep menu to traverse. And the design works well on mobile devices, where scrolling is a common navigation method. This style provides a modern solution to simple online needs and is inexpensive to develop and host.

Static Websites

A static website is very basic. Each page is simply coded using HTML and displays the same fixed or static content to every user. Why would people want to effectively take a step or three backward in regards to web technology and options? Simplicity.

These websites are safe, load quickly and can be cheaply made.

Motion User Interface

Interface has been a top concern for developers for years. Even the best-looking design can be rather pointless if you can’t find the information you need. Originally designed for mobile apps, a mobile user interface allows for the use of animations and transitions to help alert users to actions or important components, along with adding life and style to a project.

This technology offers a high degree of customization, which then allows a developer many options to craft a highly functional and stunning site. Some examples of motion would be easing in, overlay, cloning, obscuration, parallax, parenting, dimensionality and offset-delay.

Phasing Out Flash

Flash was a very exciting component for websites allowing animation and other motion aspects. While it was commonly used for years, it is now something that everyone should look to phase out. Adobe announced  this year that the Flash Player will no longer be updated or distributed after 2020. Additionally, it is incompatible with most types of mobile devices. Rather than losing out on web traffic, especially on your mobile site, you should replace any Flash with HTML5, which is quickly becoming the most common, universal format on the web.

Photo Content

The value of a good photo has  been higher in web development, primarily because a good photo can help spur conversions. This concept is not a new one as during the heyday of print magazines, great product photos were in high demand to help create conversions simply based on the story an image told. Unique pictures and photos that show individuality while conveying information will be an important key to online success in 2018.

The bottom line is that trends will come and go, spurred by the evolution of our technology. These developments can be utilized to both entice and engage new and existing users when applied optimally. That is why it is important to look to the future now for ideas and inspiration so that you can stay ahead of the competition.

Source : https://www.forbes.com

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Webgyor to develop new responsive website for Coruscant Trading LLP.

Coruscant trading LLP is young, ambitious, aggressive company in the space of building material industry. This segment is highly distributed and layered between the manufacturers and end customers. The single point focus of Coruscant is bridge this very divide and provide products at great value proposition to customers.

Your website serves as the digital storefront for your business. If it doesn’t look appealing, load quickly or even have a mobile version, customers are going to walk away. Many small business owners rely on their website to bring in a steady stream of leads and educate potential customers on what they offer. A redesign can be a wise investment, though – after all, your website is your primary online marketing tool. Here are few good reasons why you might want to take the plunge and give your business website a makeover.

Make Your Website Mobile Friendly

Most people surf the web on their phones. Mobile use has overtaken PC usage when it comes to web surfing.  Make sure your website looks great on all devices so not to drive away any visitors who access your website on the phones or tablets.

Improve Search Engine Optimization to Drive More Traffic

You need to make sure your website gets found. More visibility means more traffic and ultimately more business.

Increase Lead Generation and Conversions

Traffic is pointless if people leave as soon as they find your website. You want to build loyalty and connect to visitors. Ultimately you want them to come back and do business with you. New websites should be optimized to ensure you achieve all your goals and grow your business.

 More Accurately Represent Your business

If your vision has changed and your company evolved, but your website still shows your goals from six years ago, it reflects poorly on you. Make sure your website represents your brand and your company correctly. All your content on the website needs to be fresh and frequently updated.

Improve Website Speed

Google pays more attention to page speed so improving performance will also increase your search engine position. Furthermore, people don’t like to wait for the pages to load. Don’t drive visitors away by having slow loading website.

Increase User Trust

People want to work with businesses they trust. A website should incorporate social proof elements that help build trust with new users. Features such as testimonials, case studies, social sharing widgets, all play a role in increasing trust and loyalty.

Better User Experience

If your website is hard to navigate you drive visitors away. No one wants to waste time figuring how the site is organized. By having a clear navigation, you will ensure your visitors will find important information quickly and easily.

Improve Social Engagement

Many old website lack social media sharing plugins and widgets. The content might be great, but there is no way to share it. Social media plays an important role in driving traffic and new sites must incorporate social sharing to bring in valuable traffic from social network sites. Also social media can help business owners to better connect to their customers. By being an active participant on social media you can engage and help others and thus build a loyal following that one day will translate into more business.

More Modern and Appealing Design

If your website looks like it was made when the internet started, you will likely make a poor first impression. You only have few seconds to capture visitor’s attention. That is why it’s crucial to have a well-designed website that’s attractive, easy to read and navigate.

Access to Analytics

If the website has been redesigned by a professional, it will include such features as Google Analytics. It’s important to know where your traffic is coming from and how long users stay on your site. There are many other measurements you can acquire: bounce rate, how people find your website, who are your users. You need this information to make further improvements. If your website has a high bounce rate, it means you must make changes so people won’t leave right away. High bounce rates will lead to your website being downgraded in search engine rankings resulting in fewer clicks. By looking at the stats you can better understand how your website performs and what you can do improve its performance.

Website That is easy to update and manage

Old HTML websites required business owners to hire web designers to make even minor changes. Now with the use of easy to manage Content Management Systems, like WordPress, many business owners can easily manage and update their websites on their own. WordPress allows anyone, even if they have little or no technical knowledge. This means, as a business owner, you can save thousands of dollars, by doing all the updates yourself. And with well-designed WordPress website, this is one of the many benefits.

These are just few of many reasons you should consider redesigning your small business website.

Your website is the first point of contact for potential customers, so leaving a good first impression is vital. That is why redesigning your website to ensure it’s a valuable marketing tool that delivers results is so important for any small business that wants to succeed.

The days of Internet browsing on PCs is quickly ending.

Tablet and mobile use is on the rise, along with a host of other bizarre browsing options that pose a serious challenge to website owners. It’s not enough to just have a site; your site must be prepared to accommodate the trends of a fast-developing mobile marketplace.

THE MOBILE ERA

Responsive web design is an essential part of creating a user-friendly mobile web experience.

The tech-savvy millennials of today’s generation aren’t used to browsing on desktops. Users these days check their email during class, browse online shopping while waiting in the grocery checkout, and research products while standing in-store.

Many sites have a separate, mobile page to accommodate this trend. This can be frustrating, though. Any changes made to your main site must be done alongside its mobile partner. Multiple sites mean that you have multiple pages being indexed by Google, and your traffic will likely be split between the two. Crafting your page to be responsive out of the gate lets you contain everything on a single page that is clean, organized, and fully functional for mobile use.

EFFECTS ON SEO

Responsive web design contributes to your SEO value. With only one page to index rather than two, Google has an easier time collecting data about your page. It also reduces the likelihood of on-page SEO errors. Not to mention that responsive websites, which generally offer a streamlined user experience, will receive more page hits and conveys authority and quality to your audience.

DEVICE COMPATIBILITY

Responsive web design truly shines when you consider the bizarre new Internet browsing options being made available to us.

• 80 percent use smart phones
• 47 percent use tablets
• 37 percent have browsed via video game console
• 34 percent have used smart TVs
• 9 percent have used smart watches

Good luck finding standardized screen sizes across all these different devices. Responsive web design, being based on screen size itself rather than device, ensures that your site will always display correctly across each unique product. This will pay off now, but is also an investment in the future. Our love affair with non-traditional Internet browsing isn’t leaving any time soon.

SINGULAR GOALS

As we touched on above, responsive web design is all about simplicity. It’s designed to make the browsing experience simple for your users, but developers can benefit from the simplicity as well.

Having a single page URL lets you focus your marketing on a single campaign. All of your traffic can be directed to single landing page, regardless of browsing device. This is also true for social sharing metrics, your online Google reputation, and just about anything else that applies to your page’s domain. Single is simple.

 

Headquartered in Kozhikode, India, Warseps LLP was established in 2016.

Its is a  non profilt organization to enhance patient lifestyle by developing methods to improve medical care for  conditions which currently have a significant impact in the community.